Effects of the perceived Terrorism risk on the Travel decision making (Paperback)

This study tried to identify the degree to which terrorism influences the decision to travel to the Indian state of Jammu & Kashmir as well as to examine the general terrorism risk perception of this particular destination by using a new approach of contrasting people who live in India, have been to the country before or who have never been there. History has shown that terrorism in Jammu & Kashmir is the product of India's and Pakistan's inability to solve their dispute regarding which country has possession of the state which had a tremendous impact on the state's tourism industry. In order to gain a better understanding of the situation a random online survey was rendered in 2011 and generated interesting results.