Wella COLOR CHARM, HAIR COLOR Permanent Liquid Toner, Pale Ash Blonde 1.40 oz
Wella COLOR CHARM, HAIR COLOR Permanent Liquid Toner, Pale Ash Blonde 1.40 oz
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Wella COLOR CHARM, HAIR COLOR Permanent Liquid Toner, Pale Ash Blonde 1.40 oz

Key item features

  • Pack of 2 for the UPC: 381519047718
  • Wella Color Charm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige and neutralizing unwanted warmth after lightening. Great for toning pure double processed blondes.
  • Features liquifuse technology
  • Gentle, extra mild toner
  • Evenly pre-lightens hair
  • Price when purchased online
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    Customer ratings & reviews

    4.6 out of 5 stars
    stars3,200 ratings3,198 reviews
    How item rating is calculated

    Reviews summary

    Pros

    • : Offers great value for the cost.
    • : Produces a cool, neutral or violet-based blonde color.
    • : Effectively removes yellow and orange tones.

    Cons

    • : May be too strong for some users.
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    Showing 1-3 of 3,198 reviews

    Oct 5, 2021
    sofiamo5
    5 out of 5 stars review

    Great toner from neutralising

    Great toner from neutralising brassy tones Leaves my hair look great for weeks after using the toner really doesn't fade much and is very long lasting. Wouldn't be without a collection in my cupboard it's my go to hair toner.

    International review
    Review from influenster.com
    Helpful?6J90SE95S2DK753218053
    Jan 24, 2019
    Relleksa
    5 out of 5 stars review

    Long lasting grey coverage & gentle formula!

    I have been using Wella color Charm Permanent Hair Color for over 20 years. It never disappoints! With the rich color tones, gentle formula and 1:2 ratio, it is unbeatable. You can use as much as you need and save the rest for your next coloring. ❤️ Thank you Wella! ❤️

    Review from wella.com
    Helpful?6J90SE95S2DK753218053
    Oct 1, 2020
    Geoboz
    5 out of 5 stars review

    Works great when used correctly

    Look, if you follow the directions, toners work! They should only be used to correct bleached hair with a 10 volume developer, which only deposits toning with no lifting. You have to get to the right level of lightness with bleach for toners to work. With that in mind, you have to match the bleached level to the toner level. For example, if you bleach your hair to a level 9, then you need to use a level 9 toner to correct the brassiness of the bleach.

    Review from wella.com
    Helpful?6J90SE95S2DK753218053