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M Beck-Burridge

Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories, (Paperback)

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Key item features

Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349425242
Format: Paperback
Publication Date: 2001-01-01
Page Count: 196

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2001
Pages
196
Subgenre
Industries

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Product details

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349425242
Format: Paperback
Publication Date: 2001-01-01
Page Count: 196

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 2001

Warranty

Warranty information

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