From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales (Paperback)

If you've established a trademark for your business (or plan on doing so), then you understand the importance of distinguishing your product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book will show you how. This text teaches a five-step plan towards brand development and management. Known as the GET S.M.A.R.T.(R) methodology, the program teaches you how to be S.M.A.R.T. (defined as Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase its value. The goal of the program is to create a "cult of personality" for your product or service through effective branding. GET S.M.A.R.T. helps established companies seeking to strengthen or redirect a brand as well as solopreneurs and small business owners desiring to establish a brand and increase market share.