Top Secrets for Doing Your Own PR (Paperback)

TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics:

• - Launching Your PR Campaign
• - Ways to Approach the Press
• - Creating Your Press Materials
• - Using a Website or Blog in Your PR Campaign
• - Sending Your Press Materials to the Media
• - Doing Follow-Up
• - Keeping Track of Your PR
• - Getting Your Work Published
• - Using E-Books to Promote Your Product or Service
• - Creating a Package with Audiobooks And Videos
• - Creating and Attending Networking Events
• - Using the Social Media
• - Assessing Your PR Campaign
• - and More...