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Franchising Globally: Innovation, Learning and Imitation, (Paperback)

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Key item features

Franchising Globally: Innovation, Learning and Imitation, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349315444
Format: Paperback
Publication Date: 2010-03-31
Page Count: 253

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
March, 2010
Pages
253
Subgenre
International

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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Franchising Globally: Innovation, Learning and Imitation, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349315444
Format: Paperback
Publication Date: 2010-03-31
Page Count: 253

info:

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

March, 2010

Warranty

Warranty information

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