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Tide Ultra White Liquid Laundry Detergent, Brilliant Whitening + Color Protect, 63 fl oz, 44 Loads
Key item features
- BRIGHTENS WHITES: Tide Ultra White Liquid Laundry Detergent brightens whites without the use of bleach
- STAIN REMOVAL: Liquid laundry detergent with powerful stain removal and whitening power that is safe on colors
- MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
- TRUSTED BRAND: Enjoy the trusted cleaning performance of Tide combined with a powerful stain removal and whitening power in one convenient product—Tide Ultra White Brilliant Whitening + Color Protect Liquid Laundry Detergent
- UPGRADE YOUR ROUTINE: For an even fresher experience, pair Tide Ultra White Liquid Laundry Detergent with Downy Rinse Out Odor Fabric Rinse and Downy Unstopables In-Wash Laundry Scent Booster Beads
- EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
- Includes one 63 fl oz bottle of Tide Ultra White Brilliant Whitening + Color Protect Liquid Laundry Detergent, good for 44 loads
Specs
- Number of loads44
- Net content statement63 fl oz
- Cleanser formLiquids
- Scent familyFresh
Reviews summary
Pros
- : Safeguards and brightens colors without fading.
- : Effectively whitens clothes without harsh chemicals.
- : Has a clean and fresh smell.
- : Offers good cleaning power at a budget-friendly cost.
- : Removes tough stains with ease.
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About this item
Product details
Brighten whites and fight tough stains, without the use of bleach— all in one with Tide Ultra White Liquid Laundry Detergent. Tide Ultra White Liquid Laundry Detergent powers through tough stains and keeps your whites bright while still being safe to use on col[or]s. Unlike leading baking soda-based detergent brands, Tide’s laundry detergent liquid gets you 2x the cleaning ingredients in every wash. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Od[or] Fabric Rinse and Downy Unstopables Fabric Scent Booster Beads. You trust Tide, and you love the results, so now experience the whitening and stain fighting power of Tide Ultra White Liquid Laundry Detergent. Includes one 63 fl oz bottle of Tide Ultra White Brilliant Whitening + Color Protect Liquid Laundry Detergent, good for 44 loads.
- BRIGHTENS WHITES: Tide Ultra White Liquid Laundry Detergent brightens whites without the use of bleach
- STAIN REMOVAL: Liquid laundry detergent with powerful stain removal and whitening power that is safe on colors
- MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
- TRUSTED BRAND: Enjoy the trusted cleaning performance of Tide combined with a powerful stain removal and whitening power in one convenient product—Tide Ultra White Brilliant Whitening + Color Protect Liquid Laundry Detergent
- UPGRADE YOUR ROUTINE: For an even fresher experience, pair Tide Ultra White Liquid Laundry Detergent with Downy Rinse Out Odor Fabric Rinse and Downy Unstopables In-Wash Laundry Scent Booster Beads
- EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
- Includes one 63 fl oz bottle of Tide Ultra White Brilliant Whitening + Color Protect Liquid Laundry Detergent, good for 44 loads
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Number of loads
44
Net content statement
63 fl oz
Cleanser form
Liquids
Scent family
Fresh
Directions
Instructions
Begin by measuring the appropriate amount based on your laundry load size. For medium loads fill the cap to Bar 1, for large loads fill the cap to Bar 3, and for HE full loads fill the cap to Bar 5. Pour the liquid detergent directly into the washing machine drum or into the detergent drawer. After adding the detergent, load your laundry, select your wash cycle, and start the machine. Always check the care labels on your garments and follow the washing instructions.
Warranty
Warranty information
No Warranty
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Active Ingredient Name
Made with: C10-16 Alketh/Alcools En C10-16, Ethoxyles; Sodium Lauryl Sulfate; Sodium and MEA C10-16 Alkylbenzenesulfonate/Derives Alkyles (C10-C16) Du Benzenesulfonate De Sodium De Monoethanolamine; Sodium and/or MEA Laureth Sulfate/Laureth Sulfate De Sodium Et/Ou De Monoethanolamine; C10-16 Alkyldimethylamine Oxide/Derives D'amines Des Oxydes, C10-16-Alkyldimethyl; Calcium and/or Sodium Formate/Formate De Calcium Et/Ou Formate De Sodium; Hydrogenated Castor Oil; Sodium and MEA Salts of C12-18 Fatty Acids/Sodium Et Sels De MEA D'acides Gras C12-18; Phenylpropyl Ethyl Methicone; Trimethylsiloxysilicate; Simethicone/Simethicone; Sodium and MEA Citrate/Citrate De Sodium De Monoethanolamine; Subtilisin; Amylase Enzyme/Enzyme D'amylase; Cellulase Enzyme/Enzyme De Cellulase; Mannanase Enzyme/Enzyme De Mannanase; Polyethyleneimines Alkoxylated/Polyethyleneimines Alcoxylees; Tetrasodium Glutamate Diacetate; Disodium Distyrylbiphenyl Disulfonate; Diethylenetriamine; Methyl Di-T-Butyl Hydroxyhydrocinnamate; Alcohol; Ethanolamine; Benzisothiazolinone; Colorants; Fragrances/Parfums; Water/Eau; May Contain: Propylene Glycol, Sodium Cumenesulfonate/Peut Contenir: Du Propylene Glycol, Sodium Cumenesulfonate.
Warnings
State Chemical Disclosure
None
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Customer ratings & reviews
How item rating is calculated
Reviews summary
Pros
- : Safeguards and brightens colors without fading.
- : Effectively whitens clothes without harsh chemicals.
- : Has a clean and fresh smell.
- : Offers good cleaning power at a budget-friendly cost.
- : Removes tough stains with ease.
Generated by AI
Customer photos
+180 images
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Showing 1-3 of 326 reviews
Jul 6, 2025
Karla
Top Reviewer
Item details
Size: 84 fl oz
5 out of 5 stars review
Verified Purchase
I was hopeful about the product and as usual Tide doesn’t disappoint. It does exactly like the description states. I was having issues with my whites, over time they tend to get dingy since I’m not able to use bleach, this brighten them up noticeably and got better after multiple washings. Amazingly my colors are unharmed!
Helpful?0U7LEOK60M3W6831807442
Jul 22, 2024
Jacolyn
Top Reviewer
Item details
Size: 84 fl oz
5 out of 5 stars review
Verified Purchase
TIDE PLUS OXY WHITE AND BRIGHT LIQUID LAUNDRY DETE
Loved this!! no more searching for an oxi powder that is expensive and adds to cost of laundry %26 budget, or Detergent plus bleach additive that fades clothes and clumps. this miracle detergent easily tackles stains, odors, and actually brightens colors luch like clorox 2 and similar products, but is built in to just one jug. Best smelling laundry detergent EVER if you like good, old fashioned super fresh laundry.
Helpful?0U7LEOK60M3W6831807442
Feb 25, 2026
klockeworks
Top Reviewer
Item details
Size: 84 fl oz
5 out of 5 stars review
Verified Purchase
Great alternative to bleach for polyester clothing
Now that everything is made of polyester, this product has become the best alternative to bleach for white socks. It is expensive. Coupons are usually available to offset the high price at little.
Helpful?0U7LEOK60M3W6831807442
