Globalization and Modernity (Paperback)

This book examines the influence of two eminent trends on African culture: modernity and globalization with special reference to the Shambala culture of "Silent Sexuality". The two trends have not only transported the good side of the economic and social development across the globe and connected people from different cultures or nations in the world, but have also changed the culture of host communities. This change indicates that without doubt "globalization and modernity are the most important and developed theories of the twentieth century" (Ritzer 2008:230). The process of globalization for example allows two different cultures to either coexist or create a dynamic or transformation to a new and third type of culture, one to be absorbed by the other. If the new incoming culture dominates local culture to absorb it, it sources a conflict between the two cultures, in this case the conflict between the culture of silent sexuality and the western culture, popularly termed by Mankiw (2007:12) as "cultural westernization".