Loreal Inoa 5.13

INOA, our first ammonia-free permanent technology, revolutionized the hair color industry with a breakthrough ODS² Oil Delivery System. INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color. INOA’s extensive portfolio provides rich color results, supreme respect for the hair, and unlimited possibilities to create personalized looks for every woman. The INOA experience is fragrance-free and provides optimal scalp comfort and results in 50% more shine than previously colored hair. Clients will notice the difference! Improve your client loyalty with INOA. INOA has different collections to meet your every need and desire. Try INOA Gold Naturals for coverage with a hint of warmth with no mixing needed. Reach for INOA High Resist when you’re looking for shades with extra cool tones and resistance to fading. And of course, use INOA Carmilane and our special technology for your redheads. Experience the INOA difference.