Virtual MarketingThe Pakistani Perspective (2015) Academic Approach (Paperback)

This book contains outcomes of academic research conducted to determine the development of Virtual Marketing in Pakistani context where customer satisfaction is based upon technology usage, attitude and perception of people in the country. The significance of this report is that quantitative approach has been used to ascertain the impact of selected independent variables on Customers Satisfaction. Recommended in this study is that continuous improvements should be made in computer skills of users at universities and organizational levels, virtual marketing companies should upgrade and improve their service level by improving products and services with secure payment options in order to overcome the reservations regarding the Customers Attitude towards Marketing Customers in Pakistan.