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Naresh K Malhotra

Review of Marketing Research: Review of Marketing Research (Hardcover)

Name: Review of Marketing Research: Review of Marketing Research (Hardcover)
Brand: Naresh K Malhotra
SKU: 6097995
Price: 145.39 USD
Availability: InStock

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Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2008
Pages
224
Number in series
4

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About this item

Product details

Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

Review of Marketing Research: Review of Marketing Research (Hardcover)

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 2008

Warranty

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