Marketing Broadway : The Business Behind the Art (Paperback)

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Key item features

ISBN: 9781641379113
Condition: New
Trade paperback
Language: English
Pages: 156
Trade paperback (US). Glued binding. 156 p.
Did you know that only 1 in 5 musicals recoup the initial costs of production?

In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including:
- A brief history on Broadway and its many kinds of productions
- Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
- Analysis on cutting-edge promotional techniques for live theater and their efficacy
- And so much more!
Marketing Broadway is for anyone who wants to know why good shows don't always succeed. It's for the theater aficionado, the business person, but most importantly it's for the artist in you!

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
July, 2020
Pages
156
Publisher
New Degree Press
Original languages
English

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Did you know that only 1 in 5 musicals recoup the initial costs of production?

In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including:

A brief history on Broadway and its many kinds of productions
Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
Analysis on cutting-edge promotional techniques for live theater and their efficacy
And so much more!

Marketing Broadway is for anyone who wants to know why good shows don't always succeed. It's for the theater aficionado, the business person, but most importantly it's for the artist in you!

ISBN: 9781641379113
Condition: New
Trade paperback
Language: English
Pages: 156
Trade paperback (US). Glued binding. 156 p.
Did you know that only 1 in 5 musicals recoup the initial costs of production?

In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including:
- A brief history on Broadway and its many kinds of productions
- Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
- Analysis on cutting-edge promotional techniques for live theater and their efficacy
- And so much more!
Marketing Broadway is for anyone who wants to know why good shows don't always succeed. It's for the theater aficionado, the business person, but most importantly it's for the artist in you!

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Performing Arts/Business Aspects, Performing Arts/Television - History & Criticism, Performing Arts/Theater - Broadway & Musicals

Publication date

July, 2020

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