Joico Color Balance Blue Conditioner 8.5 oz

I have been using this, and the shampoo since they first hit the market, and it was love at first sight! Not only does it hold onto those cool platinum hues, but it smells soooo much better than any other purple shamp/conditioner system I've used! My hair stays silky, and doesn't dry out, which is a miracle considering how many years I've been bleaching my hair.

I was already looking for a hairstylist to fix my bright yellowish hair. Luckily I researched & read about using purple shampoo as a toner. I used gloves & put the shampoo & let it sit for 15min. Mission accomplished! My hair looks fabulous again. From bright yellow to ash blonde again. The smell is ok it does not lather much. But all I cared was for the color.