(2 pack) L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 Kit
(2 pack) L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 Kit
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(2 pack) L'Oreal Paris Feria Shimmering Permanent Hair Color, 52 Auburn Rose (Medium Reddish Brown), Unisex, 1 Kit

4 stars out of 1343 reviews
(4.0)|
1,343 ratings

Key item features

  • Feria's Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong and healthy-looking for multi-dimensional color vibrancy
  • Up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner
  • Formulated with 3X highlights for a prismatic blush shimmer. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris expert colorists for bold, head-turning hair color shades
  • Vegan formula - no animal derived ingredients or by-products
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Customer ratings & reviews

4 out of 5 stars
stars1,343 ratings971 reviews
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Reviews summary

Pros

  • : Simple application process with easy-to-follow guidance.

Neutral

  • : Can be vibrant, but may not match expected shades.
  • : Can produce vibrant, strawberry-inspired hues, but may not always deliver consistent results.
  • : Can be strong, but also mild and pleasant.
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Showing 1-3 of 971 reviews

Mar 24, 2026
Kim
Item details
Hair color shade: 82 Strawberry Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Awesome Strawberry Blonde Color

I absolutely love this color! I think it works best for people with blonde to auburn hair. If you have natural red undertones in your hair like I do, it will most likely come out darker so I recommend doing a test strip to see if you need to adjust the timeframe for how long you need it on your hair.

Helpful?651FSZ2EC91G5658003705
Mar 20, 2025
Laura
Top Reviewer
Item details
Hair color shade: 82 Strawberry Blonde (Light Rose Blonde)
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great box dye!!!

I normally have to buy 2-3 boxes of ANY kind of hair dye that I buy because my hair is super thick, doesn't look like it at all, but IS. With this brand%26specific kind, I got 1 box; I could've used like 1/4 more of a bottle, but with every other brand, 2 boxes isn't quite enough. Plus, my hair doesn't feel extra-damaged like with most other box dyes - in fact, it feels healthier%26softer since using it the other morning.

Helpful?651FSZ2EC91G5658003705
Jan 14, 2026
Richard
Top Reviewer
Item details
Hair color shade: 82 Strawberry Blonde
Multipack quantity: 1
4 out of 5 stars review

Verified Purchase

Buyer beware

I wanted to try this color dye to see how it comes out. It's VERY thin and it'll definitely make a mess during application. Color came out much darker than the color specifies. It definitely covers your gray. It has more than a hint of red/pink - it came out way darker than a strawberry blonde should.

Helpful?651FSZ2EC91G5658003705