Sprachkönnen Und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe : Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Con
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Sprachkönnen Und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe : Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Con
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- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- Publication dateJune, 2017
- Pages278
- Number in series9
- EditionNew
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Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Sprachkönnen Und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe : Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Con
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Art, Music, and Photography
Publication date
June, 2017
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