Biotypes from the Vedic Tradition and their Application in the Contemporary Universe, (Paperback)

This study sought to investigate the application, in an interdisciplinary way, of the validity of the precepts of the ancient Vedic Tradition and Culture and, in particular, to check whether the concepts of the biotypes of Ayurvedic Medicine are relevant to be applied, in general terms, to the Universe of the Contemporary World, in particular, creativity and innovation. The study was applied to third-year students of the Design and Marketing and Advertising degrees at the European University, Iade, to see if creatives predominate in a school with courses that involve the creative process.