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Marketing-Forschung und Käuferverhalten, (Paperback)

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Marketing-Forschung und Käuferverhalten, (Paperback)
Author: de Gruyter Oldenbourg
ISBN: 9783486717938
Format: Paperback
Publication Date: 2012-12-05
Page Count: 382

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
December, 2012
Pages
382
Subgenre
Management

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Erfolgreiche Marketing-Konzeptionen setzen sich aus drei Bausteinen zusammen: 1. Marketing-Forschung. 2. Strategisches Marketing und 3. Operatives Marketing. Dieser Systematik folgend muss das Augenmerk der Marketingverantwortlichen zunächst auf den Markt gerichtet sein.

Marketing-Forschung und Käuferverhalten, (Paperback)
Author: de Gruyter Oldenbourg
ISBN: 9783486717938
Format: Paperback
Publication Date: 2012-12-05
Page Count: 382

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

December, 2012

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