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Simon Anholt

Competitive Identity: The New Brand Management for Nations, Cities and Regions, (Paperback)

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Key item features

Competitive Identity: The New Brand Management for Nations, Cities and Regions, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349352432
Format: Paperback
Publication Date: 2016-08-27
Page Count: 147

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
August, 2016
Pages
147
Subgenre
Marketing

Current price is $56.14

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Product details

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Competitive Identity: The New Brand Management for Nations, Cities and Regions, (Paperback)
Author: Palgrave MacMillan
ISBN: 9781349352432
Format: Paperback
Publication Date: 2016-08-27
Page Count: 147

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

August, 2016

Warranty

Warranty information

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