Thorogood Reports: Corporate Community Investment: How to Make Your Business Profitably Popular (Paperback)

Supporting good causes is big business. Corporate community investment (CCI) is the general term for companies' support of good causes, and is a very fast growing area of PR and marketing.

Companies aim to link themselves and their products to good causes, in an effort to win customer loyalty, affection and trust - and ultimately enhance reputation and profitability.

Although aiming to arrive at the same destination, each company approaches the CCI issue very differently. This Briefing will help you find which way is best for yours.

Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element.

Benefits of reading this Briefing
The Briefing will help you:
Make the most of this area of company investment to enhance competitive differentiation
Apply CCI initiatives effectively with practical models and case studies for best practice
Understand the viewpoints of charities and Government to help align your business needs
Gain valuable first-hand experience from in-depth discussions with major corporations, leading charities and advisors in the field.

Who should read this Briefing?:
PR directors and managers
PR consultants
Marketing directors and managers
Public affairs directors
Corporate affairs directors and managers
Fund raisers from charities
Government policy makers
Personnel directors and managers
Advertising executives.