Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, (Paperback)

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, (Paperback)

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  • Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, (Paperback)
  • Author: Kogan Page
  • ISBN: 9780749479794
  • Format: Paperback
  • Publication Date: 2017-02-28
  • Page Count: 272
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Dec 17, 2016
himri
5 out of 5 stars review

Mobile vs mobile

Author Daniel Rowles in Mobile Marketing did a good job of seperating the material for the beginners and the pro. Material meant for basic audience is in the front and all the gory details, what he calls tactical are in the centre. If you want to be in on the latest cool thinkers in the field, studies and what QR codes can do, then this is it. He stresses on the importance of having a strategy to your digital marketing. There is a handy checklist in the end for mobile marketing success. And when the driverless cars get prevelant, he asks us what the erstwhile drivers are going to do in the car with their free time, about 10 hours a week and smartphones are only getting pally not less. So more Mobile Marketing!!

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