

Pre-Owned Beyond Sticky: Get Off the Commodity Hamster Wheel and Create a Bank Brand People Love (Paperback) 1948484781 9781948484787
Key item features
- ISBN: 9781948484787
- Condition: Pre-Owned: Good
- Trade paperback
- Language: English
- Pages: 176
- Trade paperback (US). Glued binding. 176 p.
- For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It's a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreTextbooks
- Publication dateSeptember, 2019
- Pages176
- EditionStandard
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Product details
- ISBN: 9781948484787
- Condition: Pre-Owned: Good
- Trade paperback
- Language: English
- Pages: 176
- Trade paperback (US). Glued binding. 176 p.
- For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It's a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
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What is the Walmart Pre-Owned Program?
Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.
Why Walmart Pre-Owned?
Trusted sellers & quality items
Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford
Save even more on top brands & your most-loved items.

30-day free returns
Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.
Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
Pre-Owned: Good
What is the Walmart Pre-Owned Program?
Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.
Why Walmart Pre-Owned?

Trusted sellers & quality items
Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.
Quality you can afford
Save even more on top brands & your most-loved items.

30-day free returns
Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
