Pre-Owned Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Hardcover) 0887305199 9780887305191

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Key item features

Book Title: "Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers" is the full title of this hardcover book.
Publication Identifiers: The book has an ISBN10 of 0887305199 and an EAN of 9780887305191.
Literary Genre: It falls under the BUSINESS & ECONOMICS category, specifically Marketing / General.
Esteemed Author: The author of this work is Geoffrey A. Moore.
Pre-Owned Condition: This is a pre-owned copy, potentially containing limited notes, highlighting, or previous owner inscriptions.
Content Focus: The book offers a revolutionary model for marketing and selling technology products, updated to include the Internet and World Wide Web.
Accessory Exclusion: Accessories such as CDs, codes, or toys are not guaranteed to be included with this pre-owned item.

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Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Computing & Internet
Publication date
January, 1991
Pages
224
Reading level
Grade 2

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Product details

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Title: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
ISBN10: 0887305199
EAN: 9780887305191
Genre: BUSINESS & ECONOMICS / Marketing / General
Author: Geoffrey A. Moore
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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