All Buyers Are Liars: Exposing The Closely Guarded Secrets of Elite Car Sales Professionals (Paperback)

Have you ever wondered what separates the truly successful car salesmen (and women) from the rest? Are you curious to know the persuasive patter they use to successfully secure the sale? Are you wondering how they convince people to make the second largest purchase they are ever likely to make? Whether you're a sales professional yourself or a canny customer looking to get inside the mind of a car salesman, this book will dismantle the whole process and show you how success is simply a system and attitude.* The whole car sales process dismantled and presented piece-by-piece so you can see how it works and why. * Tips for staying sane and protecting yourself from showroom politics and bad management practice * How to sort the real prospects from downright liars to ensure your time is spent profitably and productively * A buyers guide which shows you how to get a good deal without resorting to lies