
Pre-Owned The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback) 0887306667
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- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
- ISBN-10 0887306667, ISBN-13 9780887306662
- Author: Ries; Al; Trout; Jack
- First Paperback Edition edition
- 143 pages
- HarperBusiness
- Binding: Paperback
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- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreTextbooks
- Pages143
- PublisherHarperBusiness
- Original languagesEnglish
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There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
- ISBN-10 0887306667, ISBN-13 9780887306662
- Author: Ries; Al; Trout; Jack
- First Paperback Edition edition
- 143 pages
- HarperBusiness
- Binding: Paperback
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Pre-Owned: Good
What is the Walmart Pre-Owned Program?
Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.
Why Walmart Pre-Owned?

Trusted sellers & quality items
Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.
Quality you can afford
Save even more on top brands & your most-loved items.

30-day free returns
Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
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