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Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition (Paperback)

Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition (Paperback)

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Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition (Paperback)

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
June, 2004
Pages
356
Edition
3 : 3rd ed.

Current price is $91.40

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Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.

Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition (Paperback)

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

June, 2004

Warranty

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