New Fashions for Women (Novità per Signora) - Mele Department Store Naples Italy - Vintage Advertising Poster by Leonetto Cappiello - Japanese Unryu Rice Paper Art Print (Unframed) 18 x 24 in

Pacifica Island Art uses an environmentally-friendly Unryu Japanese rice paper made by the Awagami Factory in Tokushima, Japan. Unryu, which translates to 'cloud dragon paper' in Japanese, features long strands of kozo fiber and is made from natural mulberry and hemp fibers using traditional Japanese Washi techniques - ABOUT THE ARTIST - Leonetto Cappiello - Leonetto Cappiello (1875–1942) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. Cappiello had no formal training in art. Cappiello made his name during the poster boom period in the early 20th century, with designs markedly different from premier poster artist Jules Chéret. Over the course of his career Cappiello produced more than 530 advertising posters. Today, his original posters are still collected, sold at auction and by dealers around the world.