3 Pack - L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea
3 Pack - L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea
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3 Pack - L'Oreal Paris Superior Preference Permanent Color, 5CG Iced Golden Brown 1 ea

3.7 stars out of 1487 reviews
(3.7)|
1,487 ratings

Key item features

  • Pack of 3 for the UPC: 071249241004
  • Heading Purpose Hair Care Manufacturer Loreal Active Ingredients Color Gel: Aqua (Water); Trideceth-2 Carboxamide MEA; Propylene Glycol; Hexylene Glycol; PEG-2 Oleamine; Polyglyceryl-4 Oleyl Ether; Oleyl Alcohol; Alcohol Denat.; Ammonium Hydroxide; Polyglyceryl-2 Oleyl Ether; Oleic Acid; Sodium Diethylaminopropyl Cocoaspartamide; Pentasodium Pentetate; Ammonium Acetate; Toluene-2,5-Diamine; Parfum (Fragrance); Resorcinol; Sodium Metabisulfite; m-Aminophenol; Erythorbic Acid; p-Aminophenol; 2-Methyl-5-Hydroxyethylaminophenol; 2-Methylresorcinol; Alpha-Isomethyl Ionone; Eugenol; Linalool; Citronellol; Thioglycerin; Hydroxypropyl BIS(N-Hydroxyethyl-P-Phenylenediamine) HCL. Color Optimizing Creme: Aqua (Water); Hydrogen Peroxide; Cetearyl Alcohol; Trideceth-2 Carboxamide MEA; Ceteareth-25; Glycerin; Pentasodium Pentetate; Sodium Stannate; Tetrasodium Pyrophosphate; Phosphoric Acid. Care Supreme Conditioner: Aqua (Water); Cetearyl Alcohol; Glycerin; Behentrimonium Chloride; Candelilla Cera (Candelilla Wax); Amodimethicone; Cetyl Esters; Isopropyl Alcohol; Lecithin; Tocopherol; Oleth-10; Phenoxyethanol; PPG-5-Ceteth-20; Ethylhexyl Salicylate; Ethylparabentrideceth-12; Chlorhexidine Dihydrochloride; Limonene; Camelina Sativa Oil (Camelina Sativa Seed Oil); Linalool; Benzyl Alcohol; Benzyl Benzoate; Phosphoric Acid; Parfum (Fragrance); Geraniol; Disodium Cocoamphodipropionate; Methylparaben; Cetrimonium Chloride; Butylphenyl Methylpropional; Citronellol; Hexyl Cinnamal; Amyl Cinnamal. Directions Read and follow insert. Uses Experience Preference, our true gold standard of beautiful color and shine. Fade-defying color technology. Hi-tenacity colorants in every shade for up to 8 weeks of long-lasting, luminous color. Translucent color. Every last gray is covered, but the color is less opaque and is able to reflect more shine. Post-color care. Conditioner keeps hair luxurious and color shining for up to 8 beautiful weeks. Custom blended by a master colorist, these couture shades bring a new level of sophistication and glamour. For dark blonde to darkest brown. If you hesitate between two shades, choose the lightest one. On more than 50% gray, your result will be slightly lighter-looking than the result shown. Care Supreme Conditioner with built-in shine serum, anti-oxidant Vitamin E, and UV filter for hair. Together with Preference color, helps prevent fad-out, dullness, and brassiness. Warnings IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over a compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USE FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. hide
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    Customer ratings & reviews

    3.7 out of 5 stars
    stars1,487 ratings1,274 reviews
    How item rating is calculated

    Reviews summary

    Pros

    • : Application is quick and requires minimal effort.
    • : Hair color appears authentic.
    • : Describes resulting hair color as vibrant and natural.

    Neutral

    • : Can be effective, but may vary by individual hair type and gray percentage.

    Cons

    • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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    Showing 1-3 of 1,274 reviews

    Nov 5, 2016
    PEPPERG99
    5 out of 5 stars review

    Seller Verified Purchase

    Best "drugstore" type hair colour!

    I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

    Review from walmart.ca
    Helpful?0UELAYYZN7K1530338743
    Apr 30, 2025
    Deb
    5 out of 5 stars review

    Seller Verified Purchase

    Loreal Hair Dye

    Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

    International review
    Review from walmart.ca
    Helpful?0UELAYYZN7K1530338743
    Mar 1, 2022
    Sharon
    Item details
    Color: 8G Golden Blonde
    5 out of 5 stars review

    Verified Purchase

    Highly recommend using any L'Oreal product.

    They give you everything you need to color your hair, but they have lessened the amount of developer included, but it seems to be enough since I have long hair and have enough to do the job. I have been using L'Oreal Superior Preference and Excellence Creme for more than 45 years and have never had any problems with their products.

    Helpful?0UELAYYZN7K1530338743