Perrier - It’s Crazy (C’est Fou) - Sparkling Mineral Water - Vintage Advertising Poster by Bernard Villemot c.1970s - Japanese Unryu Rice Paper Art Print (Unframed) 18 x 24 in

Pacifica Island Art uses an environmentally-friendly Unryu Japanese rice paper made by the Awagami Factory in Tokushima, Japan. Unryu, which translates to 'cloud dragon paper' in Japanese, features long strands of kozo fiber and is made from natural mulberry and hemp fibers using traditional Japanese Washi techniques - ABOUT THE ARTIST - Bernard Villemot - Bernard Villemot (1911-1989) Bernard Villemot was a French graphic artist known primarily for his iconic advertising images for Air France, Bally Shoes, Perrier and Orangina. He was known for a sharp vision that was influenced by photography and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. He studied with artist Paul Colin (himself a poster artist) who was considered a master of Art Deco. Towards the end of his life Villemot was known as one of the last greats of poster art and many collectors and critics consider him to be the 'painter-laureate of modern commercial art'. Since his passing in 1998 his memorable images are sought after by collectors and various books of his art have been published.