Marx Toy Kings Volume II: History of the World's Greatest Toy Maker (1955-1982), (Paperback)

RETAIL The never before told industrial history of Louis Marx and Co. as told by the men who lived through the creation of the world's largest toy company. It follows roly-poly Louis Marx, world traveler and inventor, and his relationship with wily brother Dave as they seek the red hot hit -- that toy which is so popular it sells in magical millionaire-making numbers on their way to inventing, along with the Marx Men, the Marx toy soldier playset. It's an exciting read as Louis Marx, sons of a poor immigrant tailor, claw their way to the top of a crowded toy world by inventing toy after toy and hiring -- through intuition and luck -- exactly the right men at precisely the right time to deliver what every toy firm needs, the red hot hit. You'll explore the firm and hear from the men who lived the story, as Marx toys develop from primitive tin into the full-blown Marx playset of the Baby Boomer era. It is profusely illustrated and features the newly discovered, never before published personal records of Louis Marx himself. MARX TOY KINGS is intended as the complete epic, a defining work on the development of the Marx playset from the earliest days of Louis Marx and Company to its demise using factual accounts, testimonials and eye-witness interviews. This inside-the-halls-of-Marx story is the bountiful, definitive reference book on the Marx company and the beginning of playsets impeccably researched and written by Rusty Kern, publisher of Playset Magazine, America's only source of information on vintage playsets and plastic figures. It is not a picture book on playsets, although playsets and toys are shown.