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e.l.f. Soft Glam Foundation 35 Medium Cool

e.l.f. Soft Glam Foundation 35 Medium Coole l f Soft Glam Satin Foundation 35 Medium Cool 1 fl oze l f Soft Glam Foundation 30 Medium Warme l f Soft Glam Satin Foundation 13 Fair Neutral 1 fl oze l f Soft Glam Satin Foundation 22 Light Warm 1 fl oze l f Soft Glam Satin Foundation 62 Rich Warm 1 fl oze l f Soft Glam Satin Foundation 14 Fair Cool 1 fl oze l f Soft Glam Foundation 34 Medium Coole l f Soft Glam Satin Foundation 50 Deep Warm 1 fl oze l f Soft Glam Satin Foundation 23 Light Cool 1 fl oze l f Soft Glam Satin Foundation 11 Fair Neutral 1 fl oze l f Soft Glam Satin Foundation 55 Deep Warm 1 fl oze l f Soft Glam Satin Foundation 53 Deep Neutral 1 fl oze l f Soft Glam Satin Foundation 60 Rich Cool 1 fl oze l f Soft Glam Satin Foundation 64 Rich Neutral 1 fl oze l f Soft Glam Satin Foundation 32 Medium Neutral 1 fl oze l f Soft Glam Satin Foundation 52 Deep Cool 1 fl oze l f Soft Glam Satin Foundation 65 Rich Neutral 1 fl oze l f Soft Glam Satin Foundation 41 Tan Neutral 1 fl oze l f Soft Glam Satin Foundation 12 Fair Warm 1 fl oze l f Soft Glam Foundation 31 Medium Neutrale l f Soft Glam Satin Foundation 51 Deep Cool 1 fl oze l f Soft Glam Satin Foundation 15 Fair Warm 1 fl oze l f Soft Glam Satin Foundation 45 Tan Warm 1 fl oze l f Soft Glam Satin Foundation 63 Rich Warm 1 fl oze l f Soft Glam Satin Foundation 44 Tan Cool 1 fl oze l f Soft Glam Foundation 21 Light Neutrale l f Soft Glam Satin Foundation 33 Medium Warm 1 fl oze l f Soft Glam Satin Foundation 24 Light Warm 1 fl oze l f Soft Glam Satin Foundation 10 Fair Cool 1 fl oze l f Soft Glam Satin Foundation 61 Rich Cool 1 fl oze l f Soft Glam Satin Foundation 40 Tan Warm 1 fl oze l f Soft Glam Satin Foundation 25 Light Neutral 1 fl oze l f Soft Glam Satin Foundation 43 Tan Cool 1 fl oze l f Soft Glam Foundation 42 Tan Neutrale l f Soft Glam Foundation 20 Light Coole l f Soft Glam Satin Foundation 54 Deep Neutral 1 fl oz
Actual Color:35 Medium Cool

Key item features

  • Soft Glam Foundation 35 Medium Cool
  • e.l.f. Cosmetics
  • 35 Medium Cool
Current price is $9.00$9.00/fl oz
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About this item

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Customer ratings & reviews

4.5 out of 5 stars
stars8,005 ratings6,494 reviews
How item rating is calculated
  1. 5 stars70% (5,602)
  2. 4 stars18% (1,429)
  3. 3 stars7% (559)
  4. 2 stars2% (168)
  5. 1 star3% (247)

Reviews summary

Pros

  • : Provides a natural-looking finish with a subtle glow.
  • : Blends smoothly and seamlessly into the skin.
  • : Provides adjustable coverage that can be layered for a customized finish.
  • : Foundation has a silky feel that blends easily.
  • : Has a gentle, non-greasy texture on the skin.

Neutral

  • : Can be perfect, but varies by individual skin tone and undertones.
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Showing 1-3 of 6,494 reviews

Mar 8, 2025
anonymous
Item details
Color: 10 Fair Cool
5 out of 5 stars review

Verified Purchase

I found it!! My new daily go to!!

Great affordable daily go to. Worked well with my mature skin (50 ). Light/light coverage, breathable, buildable. It did not dry out my skin, look too oily or too matte and I have combo skin. Don't need much at all. I have not built-up coverage much so I can't say if it will get cakey. I only lightly hit spots I needed a bit more coverage , not all over, it did the job. Color match was a little light for my olive skin but works for winter. Overall love it and it only took 50 yrs to find!

Helpful?685E2ZYQ3CZK5256272593
Feb 5, 2026
Ginny
Top Reviewer
Item details
Color: 14 Fair Cool
5 out of 5 stars review

Verified Purchase

Smooth Pretty Foundation - Good Price

Nice coverage foundation. I bought the dewy finish option due to dry skin. Great color choices. No weird orange streaks. Foundation blends well, only a small amount is needed. I used a primer, then applied with a good brush, and final blending with a damp makeup sponge applicator. Coverage is good, not heavy, dry or patchy. This foundation still looked good at the end of the day. Good for mature skin, does not accentuate wrinkles. Give it a try!

Helpful?685E2ZYQ3CZK5256272593
Mar 15, 2026
Nevaeh
Top Reviewer
Item details
Color: 51 Deep Cool
5 out of 5 stars review

Verified Purchase

E.L.F. Soft Glam Satin Foundation

The E.L.F. Cosmetics team did a great job creating this product. I highly recommend the Soft Glam Satin Foundation. I recommend the foundation be applied using a sponge applicator as it allows for seamless coverage for the face. Two to three presses and you have the perfect amount of product (whether you want a heavier or softer glam). This product pairs nicely with E.L.F. Power grip primer and doesn't slide off or becoming greasy after hours of use. I recommend viewing the swatch examples provided online for this product prior to purchasing to ensure you get the right shade and/or shades.

Helpful?685E2ZYQ3CZK5256272593