Le Mont Saint Michel Normandy France - Vintage Travel Poster by Pierre Fix-Masseau c.1937 - Japanese Unryu Rice Paper Art Print 24 x 32 in

Pacifica Island Art uses an environmentally-friendly Unryu Japanese rice paper made by the Awagami Factory in Tokushima, Japan. Unryu, which translates to 'cloud dragon paper' in Japanese, features long strands of kozo fiber and is made from natural mulberry and hemp fibers using traditional Japanese Washi techniques - ABOUT THE ARTIST - Pierre Fix-Masseau - Pierre Fix-Masseau (1905-1994) was a was a French graphic artist, a leading poster designer in the Art Deco period whose work reveals a fascination with the high speed and new technology which typified the preoccupation's of the age. Transport was one of the most popular themes in Art Deco posters and Fix-Masseau’s work is dominated by ships, cars and trains. Where Art Nouveau was characterized by swirls and curves, Art Deco was defined by geometry and straight lines which were ideally suited to this new subject matter. Consequently, the leading poster artists of the day - Rex Whistler, Cassandre and Fix-Masseau - would often be commissioned by companies wishing to promote leisure and tourism. Fix-Masseau’s artistic philosophy: ‘be simple, be direct, and use a universal language’ was exactly suited to the medium of the poster. Fix-Masseau went on to produce a series of posters for the company which aimed to reflect the speed and glamour of train travel at this time. It was an exciting time, full of innovation in design, technology and lifestyles. His posters for France's national railroads, Chemins de Fer, the National Lottery and the tobacco company, Regie des tabacs are some of the most celebrated. He created luxury labels and packaging, posters for ferryboats, railway companies and several commercials for Shell, Air France, Philips, Seita, Bic and the National Lottery among other things.