A Complaint Is a Gift: Using Customer Feedback as a Strategic Tool (Paperback) by Janelle Barlow, Claus Mller

A Complaint Is a Gift: Using Customer Feedback as a Strategic Tool (Paperback) by Janelle Barlow, Claus Mller

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  • ISBN: 9781881052814
  • Condition: New
  • Trade paperback
  • Language: English
  • Pages: 232
  • Trade paperback (US). Glued binding. 232 p.
  • Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively shift products, service style and market focus. This guide explains how to use customer complaints to get ahead, make more money, and expand customer loyalty.
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