Employees' perception of endomarketing (Paperback)

The growth of the market has led to greater complexity among organisations, requiring them to adopt different attitudes capable of developing competitive advantages. This study arose from an interest in verifying the relationship between employees and companies through endomarketing and internal communication in organisations. The aim of this study was to verify the existence of a perception of the endomarketing strategies and tools applied by the company. It used bibliographical research and the application of sixty questionnaires in a company in the Information Technology sector. The information from the survey was processed using descriptive statistical methods and graphs using the Excel 2010 programme. As a result of this research, it can be seen that there really is an excellent perception among employees of the endomarketing strategies and tools applied by the Focal Company, as well as suggestions for their improvement.