Horton provides the 12 common sense and repeatable steps that will guide a person through the process of running a business that everyone will be proud to be associated with. The intended reader is someone moving up from middle management or running his or her own business. Ok, you're the boss now, not of a section, or the team of a particular function -- but of the whole shooting match, end to end. You are the business's general manager and the staff looks to you for their livelihoods (yes you). So you have to strategize, sell, supply and service, collect the cash, provision, train and motivate your people, delight your clients and at the end of the day, return a profit to the business owners. So where the hell do you start? How do you know that you're not neglecting any aspect that will bite you on the bum later?
Don't stress, it's not all that hard and it can be an extremely enjoyable and rewarding process. This book will provide you with the 12 common sense and repeatable steps that will guide you through running a business that everyone will be proud to be associated with.
The intended reader is someone moving up from middle management -- or running their own business. The book is aimed to provide an easy to follow road map that will give some comfort and order amid the chaos of information and expectations...Helping with the 'what do I do next?' question that no-one wants to ask for the fear of appearing that they're not up to it.
