Wella Color Charm Permanent Liquid Haircolor - 12NG Surf Side Blonde Plus 1.4 oz Hair Color
Wella Color Charm Permanent Liquid Haircolor - 12NG Surf Side Blonde Plus 1.4 oz Hair Color
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Wella Color Charm Permanent Liquid Haircolor - 12NG Surf Side Blonde Plus 1.4 oz Hair Color

Actual Color:12NG Surf Side Blonde Plus-Out of stock

Key item features

  • Wella Color Charm Liquid Hair Color! It's A Permanent Hair Dye That Comes In A Range Of Beautiful
  • Wearable Hues, From Deep, Sultry Black To Vibrant Red
  • This Liquid Hair Color Will Give You An Even Color Result That Lasts
  • It Is Also Formulated With Liquifuse Technology
  • It Also Boosts Gray Coverage So That Multiple Color Processes Won't Be Needed.
Current price is $9.20
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Customer ratings & reviews

4.6 out of 5 stars
stars4,934 ratings4,915 reviews
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Reviews summary

Pros

  • : Simple to use with clear instructions.
  • : Offers great cost-to-feature ratio.
  • : Produces a cool, ashy tone color effect.
  • : Effectively removes yellow and orange tones.

Cons

  • : Can be too strong for some users.
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Showing 1-3 of 4,915 reviews

Jun 9, 2020
Tiara
5 out of 5 stars review

Amazing!

I bleached my hair to lift the semi permanent color from it. My hair turned bright highlighter pink!!! Luckily I had Wella T14 toner tucked away. It got rid of the pink and toned my hair so beautifully to an ash blonde color that is perfect for my skin tone!!!

Review from wella.com
Helpful?34OD7YY3GB89491887185
Dec 7, 2025
Katie
Item details
Color: 1036 10GV Honey Blonde
Sold and shipped byVivaBella
5 out of 5 stars review

Verified Purchase

Great color. Easy to mix. Love the end result. All around A

Helpful?34OD7YY3GB89491887185
Jun 20, 2021
toves2
5 out of 5 stars review

Since the pandemic started

Since the pandemic started and we couldn't get our hair done, I took the plunge and decided to try bleaching my hair myself. I have dark blonde hair naturally and after doing my research, I chose to use Wella T18 toner after bleaching. Post bleaching (I went from about a level 5 to a 10-11) my hair was about the color of a banana peel. This toner helped me get to a platinum blonde, while still giving me nice dimension. I've been using T18 for the last 2 years and each time I've gotten great results. It does burn a bit, but nothing crazy (I may have been putting too close to my scalp).

Review from influenster.com
Helpful?34OD7YY3GB89491887185