Wella Color Charm Permanent Liquid Haircolor - 12NG Surf Side Blonde Plus 1.4 oz Hair Color
Wella Color Charm Permanent Liquid Haircolor - 12NG Surf Side Blonde Plus 1.4 oz Hair Color
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Wella Color Charm Permanent Liquid Haircolor - 12NG Surf Side Blonde Plus 1.4 oz Hair Color

4.6 stars out of 4926 reviews
(4.6)|
4,926 ratings
Actual Color:12NG Surf Side Blonde Plus-Out of stock

Key item features

  • Wella Color Charm Liquid Hair Color! It's A Permanent Hair Dye That Comes In A Range Of Beautiful
  • Wearable Hues, From Deep, Sultry Black To Vibrant Red
  • This Liquid Hair Color Will Give You An Even Color Result That Lasts
  • It Is Also Formulated With Liquifuse Technology
  • It Also Boosts Gray Coverage So That Multiple Color Processes Won't Be Needed.
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Customer ratings & reviews

4.6 out of 5 stars
stars4,926 ratings4,912 reviews
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Reviews summary

Pros
  • : Produces natural, ashy blonde colors with no yellow or brass tones.
  • : Product has clear instructions and is easy to operate.
  • : Offers great cost-to-feature ratio.
  • : Produces a cool, ashy tone color effect.
  • : Produces a natural, cool blonde color without yellow tones.
Cons
  • : Can be too strong for some users.
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Showing 1-3 of 4,912 reviews

Jun 9, 2020
Tiara
5 out of 5 stars review

Amazing!

I bleached my hair to lift the semi permanent color from it. My hair turned bright highlighter pink!!! Luckily I had Wella T14 toner tucked away. It got rid of the pink and toned my hair so beautifully to an ash blonde color that is perfect for my skin tone!!!

Review from wella.com
Helpful?34OD7YY3GB89491887185
Apr 9, 2023
bohobeachpeach
5 out of 5 stars review

SO Good!

[This review was collected as part of a promotion.] Wella Color Charm Liquid Hair Color is my favorite permanent color solutions. It mixes with a 1:2 ratio, does not smell incredibly offensive, and provides the most natural, even color payoff. The red shades are the best available on the market in my opinion. I purchase this regularly at Sally Beauty and happily ALWAYS get professional results with little damage when used with either 30v developer in my roots and 20v developer on my lengths. This is a repurchase for me and a product I recommend.

Review from influenster.com
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Mar 30, 2022
andreah308
5 out of 5 stars review

I get compliments everywhere

[This review was collected as part of a promotion.] I get compliments everywhere I go! I use 7R810 and you can see me coming for a mile! It's easy to use and it really goes far! It doesn't take much to color my long, thick hair! I've used this color for more years than I can remember

Review from influenster.com
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