Momentum: How Companies Decide What To Do Next (Paperback)

In a world of volatility and hyper-competition, management teams face gut-wrenching decisions about how to grow, where to diversify and when to take on risk. As soon as a company establishes competitive advantage, its strategies are copied by competitors, requiring them to reinvent themselves once again. Momentum offers the secrets of high-growth companies and practical techniques that management teams can use to chart their course and seize the opportunities ahead. It offers insight into key trends that will reshape the business climate over the next decade, and the tools required to recognize trends and take advantage of them. Part strategy manifesto and part how-to guide, Momentum is a must-read for small and mid-sized business owners and their teams trying to separate from the pack. Momentum provides pragmatic advice and templates that can be used in strategic planning and execution.