L'Oreal Paris Age Perfect Permanent Hair Color Kit, 5G Medium Soft Golden Brown

I tried this new formula and this particular shade after not being pleased with Clairol's Age Defying Hair color. I am 49 and have white grey at the temples that resist most hair-color. I am very pleased with the results of this product. I was worried that the color would be too light but it is not. It is indeed multidimensional, colored my resistant grey and left my hair feeling thicker and undamaged. I didn't really care for the applicator comb/brush that was included. I had better luck applying the color from the bottle tip to my root area and using my own wide tooth comb to distribute it through the rest of my hair after waiting 15 min. Total development of 30 min left my hair undamaged and not over-saturated with color. I'm very pleased so far and purchased 3 more boxes.

(This review was collected as part of a promotion.) I chose a colour that is close to mine and it blended so well that u can't tell it's been coloured. Great colour! I found the brush very helpful for the hairline but my hair was too thick for the long side, it kept clumping up. All in all great product! Thx