Communication for Behavior Change: Communication for Behavior Change, Volume II : Writing and Producing for Television and Film (Edition 2) (Paperback)

How to create teletevision dramas that teach and encourage people to make positive behavior change that will improve their lives?

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

- Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

- Create characters that represent and attract the target audience

- Introduce subtle and convincing ways to improve the standard of living of the audience

Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately