How to Speak Type: An Essential Lexicon of Type Terms from Ascender to Zabatana

Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let's Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive 'What Is' or 'Why Use It' approach to the subject it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message whether they are writing and designing for the web print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. For an essential companion for anyone who writes or designs - whether for business or at home - this fully-illustrated authoritative resource saves readers the hassle of navigating badly informed business-led web content and provides a comprehensive design-conscious approach to the subject.