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Hero image 0 of Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover), 0 of 1

Carlos Hidalgo

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover)

Name: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover)
Brand: Carlos Hidalgo
SKU: 46037526
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover)Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer Hardcover 9781137526786

Book Format:Hardcover-Out of stock

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781137526786
Format: Hardcover
Publication Date: 2015-10-21
Page Count: 204

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
October, 2015
Pages
204
Subgenre
Marketing

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About this item

Product details

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781137526786
Format: Hardcover
Publication Date: 2015-10-21
Page Count: 204

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

October, 2015

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer, (Hardcover)

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Specs

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