The Persona Principle : How to Succeed in Business with Image-Marketing (Hardcover)

From the co-founders of Canada's top creative advertising agency comes this entertaining and visually exciting how-to guide to Image-Marketing--the power tool of the 21st century for achieving business, personal, and political success. 52 color illustrations. A step-by-step primer that describes image marketing secrets used by the authors in their advertising agency Two Dimensions. The book contains exercises, tips and case histories to show how to build up a successful business image.