Customer Testimonials for Fun and Profit : Let your Customers do the Selling (Paperback)

Customer testimonials can be a great asset to your business. Effectively using them can help turn your customers into an extension of your sales and marketing team. Failing to collect them, on the other hand, can make people wonder why none of your customers are willing to say good things about you. Full testimonials with video interviews are the best, but even short quotes will go a long way to helping you establish credibility. Fortunately, collecting great customer testimonials does not have to be hard. It can, however, take perseverance, patience, and a basic understanding of what to do. And that's where this book comes in. In this book you'll lean: -Why testimonials work and what key aspects make them powerful.-Ways to identify the best opportunities and collect the testimonial.-The steps needed to create video testimonials.-About the video tools and techniques that you will need to use.-How to use testimonials to acquire new customers and also drive proliferation within existing customers.