Cruft: Marketing Best Practices for Smart People!, (Paperback)

Book Description
Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye.

In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy.

Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space.

In Cruft, we offer life hacks for everything under the marketing sun, including:
-Graphic design best practices
-Videography tips
-Content writing dos and don'ts
-Inbound marketing
-Strategy development
-All manner of web app and website delivery keys
-... and a lot more

This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.