Topchic 5RR Max Deep Red Permanent Hair Color

What it is: Long lasting, high performance permanent hair color in a wide variety of customizable shades so you can find the shade that's true to you.What it does: Intelligent color for unique beauty. Topchic has the perfect solution: an iconic and truly intelligent color system.What else you need to know: 100% grey coverage in all shades (blondes, brunettes and red heads they've got you covered!). Lasts the test of time with cool protect technology which keeps hair from getting brassy through wash and wear. Shades can be intermixed to give hair color that's uniquely yours. A truly intelligent hair color line that will give great results every time.100% grey coverage - Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to TriFlective Naturals. ULTIMATE DURABILITY - First cool assortment on the professional hair color market from Goldwell staying cool over time guaranteed by the innovative CoolProtect Technology. EXCELLENT EVENNESS - For beautiful, even color results from regrowth to ends. OPTIMUM GENTLENESS - 100% performance with no compromise on gentleness PERFORMANCE PROVEN BY OVER 60 PATENTSIntegrated Protect System (IPS) - the intelligent color system with the latest state of the art formula. Developed over 40 years experience in professional hair color artistry.