Benjamin Franklin's Printing Network : Disseminating Virtue in Early America (Hardcover)

In Benjamin Franklin’s Printing Network, Ralph Frasca explores Franklin’s partnerships and business relationships with printers and their impact on the early American press. Besides analyzing the structure of the network, Frasca addresses two equally important questions: How did Franklin establish this informal group? What were his motivations for doing so?

Franklin’s network altered practices in both the European and the American colonial printing trades by providing capital and political influence to set up workers as partners and associates. As an economic entity and source of mutual support, the network was integral to the success of many eighteenth-century printers, as well as to the development of American journalism.

Frasca argues that one of Franklin’s principal motivations in establishing the network was his altruistic desire to assist Americans in their efforts to be virtuous. Using a variety of sources, Frasca shows that Franklin viewed virtue as a path to personal happiness and social utility. Franklin intended for his network of printers to teach virtue and encourage its adoption. The network would disseminate his moral truths to a mass audience, and this would in turn further his own political, economic, and moral ambitions.