Services Marketing: People, Technology, Strategy (Hardcover) by Christopher Lovelock, Jochen Wirtz

9780134123905. New condition. Hard cover. 7th Revised ed. Language: English. Pages: 648. Sewn binding. Cloth over boards. 648 p. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.