Mobile Marketing Connections (Hardcover)

Mobile Marketing Connections explores the modern world of mobile e-commerce, in which mobile applications, social media, and QR codes are amongst a plethora of current marketing techniques. In a specific and thorough manner, Liu Hui breaks down these categories of and approaches to marketing through mobile devices, shedding light on how modern methods may be utilised for optimal commercial success. Whether you are an entrepreneur, a CEO, a student of marketing, or even just a consumer, this book offers insights on the strategies of mobile marketing behind today’s world of consumption, ultimately answering the question: how can marketing be enhanced in the era of the Mobile Internet?