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Pre-Owned Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personali, (Paperback)
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Pre-Owned: Good
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4.6 out of 5 stars4.6/5
Key item features
- Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personali, (Paperback)
- Author: Centerboard Marketing
- ISBN: 9780578440620
- Format: Paperback
- Publication Date: 2019-02-16
- Page Count: 150
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Publication dateFebruary, 2019
- Pages150
- SubgenreBusiness Writing
About this item
Product details
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid.
Inside, you'll find a step-by-step framework to:
- Define a brand personality that matches your company's unique culture
- Articulate how you help customers succeed in ways competitors can't
- Convey your brand personality in content, campaigns and conversations
- Build consensus and excitement for a brand launch
- Measure the impact of brand personality on your business goals
- Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personali, (Paperback)
- Author: Centerboard Marketing
- ISBN: 9780578440620
- Format: Paperback
- Publication Date: 2019-02-16
- Page Count: 150
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Specifications
Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
February, 2019
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Warranty information
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