Contemporary Marketing (Hardcover) by Louis E Boone, David L Kurtz

Hard cover. 11th Revised ed. Language: English. Pages: 624. Sewn binding. Cloth over boards. 624 p. Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.