Best Digital Business Transformation Case Studies of the Last Decade (Quick Read) (Paperback)

Digital transformation is the disruptive redefinition of any aspect, part or whole of a business digitally with a financial impact on top line, bottom line or both. This book explains how Digital Transformation is not the end! it is a means towards an end, that can be leveraged or implemented across the business, to achieve real business goals, such as revenue growth, cost cutting, improving margin performance, enhancing worker productivity or achieving process efficiency.
Digital Transformation along with successful digital marketing represents a potent combination that can help any business transform, reach its customers innovatively, create new revenue streams and have a long-lasting impact on its business financials. For digital marketing to be successful, it is important for marketers to understand the psyche of customers, the latest consumption and media trends, spending patterns to adopt the right strategies.